Little Jasmine Seaweed

Year
2022

This project was a part of my Production for Graphic Designers class. We were tasked with taking a product from the grocery store that we found to be poorly designed and redesigning it. 

In my search I found Little Jasmine's Organic Roasted Seaweed, which I thought had issues in hierarchy, clarity of information, and a lack of cohesive design identity. Below is both the original package design followed by my redesign. 

I aimed to redesign the package identity around the Little Jasmine logo to give cohesiveness. I also made hierarchical improvements to make the information clear. 

Original Packaging

My Redesign

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